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1985 HUMTTO CLUB SELF DEVELOPED OUTDOOR HIKING SHOES

1985 BREAKTHROUGH WAS MADE BY CRAFTSMAN

Due to year-round outdoor expansion activities and the need for better equipment, the club developed its first pair of hiking concept shoes in 1985. At that time, the club’s self-developed outdoor products were just a demonstration of the craftsman’s spirit out of the pursuit of love.

HUMTTO Brand Introduction

2012 BRAVE JOURNEY

ESTABLISHED THE HUMTTO BRAND IN 2012 FOUNDER LIU LIANGBIN

In 2012, Mr. Liu Liangbin, an outdoor sports enthusiast, encountered a new generation of young climbers from HUMTTO Wutu Club while climbing the Yulong Snow Mountain. This was due to his personal experience of outdoor activities and his interaction with club members, allowing him to feel the pioneering spirit of exploration, challenge, and passion contained in Wutu Club.

Mr. Liu Liangbin, who has been engaged in the footwear and clothing industry for many years, immediately made the decision to brand the operation of the Humble Road HUMTTO and introduce the spirit and products of the Humble Road HUMTTO to thousands of households.
Rooted in the founder’s long-term plan, global layout, and brand vision, Humble Road has now achieved a good reputation and market share on a global scale. Through continuous exploration and research on lifestyle, two complementary categories of urban fashion and outdoor sports have been formed.

Logo Definition

The benevolent enjoy the mountains and the wise enjoy the water. The rugged paths between mountains and rivers accompany each other

The HUMTTO fierce road logo takes its shape from nature, inspired by the contours of “mountains” and “water”. The mountains, when viewed horizontally, form peaks on either side of the mountain;
Water creates all things invisibly; The combination of mountain peaks and the flowing water transforms into the logo of Wutu, embodying the brand values of “exploration, challenge, and passion” of the Wutu brand.
We revere nature and year for it. Through exploration, we experience the charm of outdoor sports and establish connections with mountains through our bodies. Explore life with passion and challenges, explore life. The fierce journey leads from the mountains to the hearts of everyone.

HUMTTO in Nepal

In 2023, HUMTTO officially entered the Nepali market as Kumari Inc Pvt.Ltd, being the company’s only authorised distributor nationwide which is now
recognised as HUMTTO Nepal. Humtto products are available in several locations in Nepal, including New Road, Civil Mall, Durbar Marg, Boudha, and Thamel. Humtto is an outdoor equipment brand that sells shoes, backpacks, and water bottles. 

HUMTTO’S DNA

Exploration

At the heart of HUMTTO lies an unquenchable spirit of discovery. We believe every trail, mountain, and unexplored terrain is an invitation to expand your horizons.

Challenge

HUMTTO embodies the relentless pursuit of pushing personal limits. We craft equipment that doesn’t just withstand extreme conditions, but inspires you to embrace them.

Passion

More than a brand, HUMTTO is a celebration of unbridled enthusiasm for adventure. We fuel the fire that burns within explorers and athletes who see the world as an endless potential.

HUMTTO BRAND GENS

WARM AND UNRESTRAINED
Dreams in the heart, roads under the feet, full of passion, always maintaining enthusiasm

NEVER GIVE UP
Maintain passion, challenge difficulties, be brave in negation and innovation

RETURNING TO THE TRUE SELF
Release personality, face the inner world, explore the unknown & create infinite possibilities

TOGETHER, WE REPRESENT CHALLENGE EXPLORATION, CHALLENGE AND PASSION

Target Audience

  • POPULATION AGED 25-55
  • PASSIONATE ABOUT LIFE AND OUTDOOR SPORTS
  • EMPHASIZING FASHION MATCHING AND
  • PURSUING HIGH COST-EFFECTIVENESS
  • MIDDLE AND YOUNG MIDDLE CLASS
  • POPULATION